Did you make a new year resolution this year? Around 40-45% of Americans make resolutions at the start of a new year. Most consist of weight loss, exercise, saving money or quitting bad habits, but what about making a resolution for your business?
Here are 7 New Year resolutions you should be making to be more successful:
Increase Your Sales
Increasing your sales does not happen overnight. You will need to stick this one out to see results. Train your staff on how to upsell, increase your marketing campaigns by coming up with special events, happy hour promotions or flash sales. Ensure your team has the latest and most efficient tools. When your team is being efficient ticket times will decrease, increasing turnover rates.
Improve Guest Loyalty
We all want new guests but the best guests are returning guests! If you don’t already have a guest loyalty program, create one. If you already have one, improve it. Restaurant goals that revolve around guest loyalty pay off extremely well. Statistically, returning guests spend sixty-seven percent more than new guests.
Stalk Your Business – Literally!
Focus on your reputation by staying up to date on all reviews and social media platforms. This will help you hear your guests’ concerns and help refocus any goals you have. Set up alerts on all platforms, so you don’t miss a thing.
Improve Your Online Presence
Staying on top of your guest’s concerns is only half the battle. Keeping fresh content on all social media platforms is where you draw in new guests. Gen Z and Millennials are 99 percent more likely to rely on social media and online reviews to choose a restaurant or business. Hire a photographer to take fresh photos of everything you have to offer – including ambiance.
With the rising cost of labor and goods surviving and being profitable can be extremely challenging. Review all your budgets, monitor your inventory and ensure minimal waste. Reduce your labor turnover and train your team to monitor labor costs.
Do A Walk-Through
Having a manager check-in with guests adds to the guest experience. It allows the guest the opportunity to address any concerns and/or appreciate your staff. It allows you, to monitor the floor and acknowledge and reward your top performers.
Make Resolutions Stick
- Remember, be realistic about your goals. The surest way to fail is by making your goals unattainable.
- Talk to your team about your vision, when everyone is on the same page goals are more likely to be met.
- Stick to it! Experts say it takes 21 days to form a habit, and six months for it to become part of your daily routine.
- Have a timeframe! Having a deadline creates a sense of urgency and that inspires action!
Need help running your restaurant? EyeSpy offers both FoH and BoH operation solutions for your business, our Mystery Shopping evaluations can monitor your operations and service when you’re away, while EyeSpy’s Health Department Audits can help you pass a Health Inspection with flying colors. Contact us today for a free consultation.