Long considered as the most romantic day of the year, Valentine’s Day is celebrated every year on February 14th. It’s a chance for loved ones to share, and show their affection for one another – and a great opportunity for a date out.
Celebrating Valentine’s Day in your restaurant creates the opportunity to engage with guests and drive in-store traffic. Statista, a leading provider of marketing and consumer data, has released its 2020 U.S Valentine’s Day projected sales. The data estimates sales will reach a record high – 27.4 billion dollars. That’s an increase of 6.7 billion dollars in comparison to 2019 and those celebrating are expected to spend on average $196.31.
32 percent of U.S adults say they will be dining out in celebration, but a 2019 survey by Eventbrite commissioned through the Harris Poll found that 85 percent of U.S adults would rather enjoy an experience, something they can experience together… So, why not give them both?
Here are 7 Ideas on making a memorable experience for your guests:
Bring It On Home
Not everyone wants to deal with a booked restaurant, overflowing parking lots and busy crowds – so give your guests the option of taking it out. Create a special prix fixe menu for two, include an appetizer, a main course, and dessert. (Maybe even toss in a special offer for a discount on a return visit.) Now we’re ready to go!
Make Valentine’s Day fun for the recently scorned. Give a free dessert or drink to anyone willing to tear up their ex’s photo.
Thy Cup Runneth Over
Run a bottomless or discount promotion on spirits and wines when two entrees and one appetizer or dessert are ordered.
Get Their Hands Dirty
Host a DIY appetizer or dessert night. Allow your guests to be hands-on during their special night – this will create a memory they’ll never forget.
Be Their Muse
Offer a special Valentine-themed Amuse-bouche, like a fresh heart-shaped beet smeared with goat cheese, it’s the perfect Valentine-themed appetizer.
Roses are Red
Roses are a symbol of admiration, respect, and devotion. Pass them (freely) out to all the women and make them feel extra special.
Chocolate, Need I Say More?
Create an exclusive CHOCOLATE dessert menu featuring lots of – chocolate! Fact: Over $340 million is spent on chocolate by consumers during the Valentine’s Day season.
Looking for a way to invigorate your business or need help planning a special promotion? EyeSpy can help. We can put together a complete promotional calendar, help you manage your social media or help with menu development with one of our kitchen management consultants. Contact us today for a free consultation.