ABOUT US
Experience Your Business Like Your Customers Do ™
EyeSpy Critiquing & Consulting is a hospitality-focused consultancy founded by Owner and CEO Mistie Boulton in 2001, offering mystery shopping, operational development, team training, and other services designed to enhance guest experiences through team building, culture development, and operational excellence. Our philosophy is happy employees make for happy guests. With experience supporting 102 restaurant groups and 17 awards, EyeSpy is one of the Bay Area’s longest-standing full-service hospitality consultancies, working with full-service and QSR restaurants, hotels, cannabis clubs, and other guest-focused businesses, including Knead Hospitality, Bacchus Restaurant Group, DoorDash, Poke House, Los Agaves Restaurant Group, and Palisades Hospitality.
Mistie Boulton, CEO & Founder
Restaurant Expert & Owner
Restaurants have been my passion for more than 30 years. There’s something special about the energy of a busy dining room, the conversations, servers moving with purpose, the kitchen firing on all cylinders, and a team coming together to create memorable guest experiences. It’s fast-paced, challenging, and incredibly rewarding.
I got my start waiting tables in college to earn extra money, but it didn’t take me long to realize I had found my passion. I fell in love with the industry. By the age of 25, I was leading multiple restaurants as a Regional Manager, and over the years I’ve had the privilege of serving as Director of Operations for PFS Restaurants before becoming CEO and Co-Owner of Oren’s Hummus Restaurant Group, where I continue to lead today.
Hospitality has always been at the heart of everything I do. To me, it’s more than great service, it’s making people feel seen, valued, and genuinely cared for. It’s creating moments that guests remember long after they’ve left the restaurant. While great food and flawless execution matter, it’s the human connection that builds loyalty, creates lifelong guests, and ultimately defines a brand.
In 2001, that passion led me to found EyeSpy Critiquing & Consulting, where we partner with restaurants and hospitality companies across the country through mystery shopping, operational assessments, food safety audits, training, leadership development, and consulting. Our goal is simple: help businesses build stronger teams, stronger cultures, and exceptional guest experiences.
“Experience your business like your customers do”
OUR TEAM
Heather Lewis
VP of Operations
Joined EyeSpy 2011
Laura Garcia
Office Administrator Joined EyeSpy 2004
Alysia Sewell
Scheduling Director
Joined EyeSpy 2015
Miyuki One Bear
Executive Admin to CEO Joined EyeSpy 2022
Nisha Maxwell
Director of Marketing Joined EyeSpy 2017
Marcus Belardes
Health Auditor & Consultant Joined EyeSpy 2022
Ellice Ogle
Lead Health Auditor Joined EyeSpy 2024
Juan De Los Santos
Health Auditor Joined EyeSpy 2024
David Lewis
Health Auditor Joined EyeSpy 2003
Gaetano Lonardo
Health Auditor Joined EyeSpy 2020
Michelle Baldwin
Editor Joined EyeSpy 2024
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Dante Lonardo
Course Designer Joined EyeSpy 2023
Nate Ramos
Health Auditor Joined EyeSpy 2025
Christi Dorsey
Health Auditor Joined EyeSpy 2026
Rachelle
Health Auditor Joined EyeSpy 2023
Anupam Haldar
Health Auditor Joined EyeSpy 2025
Ahmad Williams
Health Auditor Joined EyeSpy 2025
Kamylle Giani
Health Auditor Joined EyeSpy 2023
Christopher Price
Health Auditor Joined EyeSpy 2024
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PROFESSIONAL PARTNERS
Momos is designed to help Multi-Location Brands globally manage their entire guest feedback, collect guest insights and drive sales with segmentation and outbound marketing.
Legal representation for hospitality.
They are here to help owners run sustainable long-term businesses.
Beyond The Brand Franchising partners with new, emerging, and existing franchisors to grow through franchising, licensing, CPG, and strategic expansion - the right and honorable way, without unnecessary complexity or cost.
At Synergy, comprehensive and unbiased assistance is provided for commercial real estate needs for restaurants.
At Synergy, comprehensive and unbiased assistance is provided for commercial real estate needs for restaurants.
CLIENT TESTIMONIALS
David Linares, Owner of Macarena
Lorenzo Bouchard, GM of One Market
Obadiah Ostergard of Vine Hospitality
Chris Brown, GM of Miller & Lux
Sushi Confidential
WHERE WE OPERATE
- United States: Alabama, Arizona, California, Connecticut, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, Wyoming.
- Australia
- New Zealand
- Spain
INDUSTRIES WE SERVE
- Restaurant, Bars/Clubs, QSR, Cannabis Clubs, Food Trucks, Catering, Hotels, Spas, Cinemas, Day Care Centers, Jewelry Stores, Tire Shops, Electrical Sales, Liquor/Convenience/Grocery Stores, and more.
IN THE NEWS
- 1. How Mistie Helped DoorDash as a Start-Up
- 2. EyeSpy Featured in SF Gate
- 3. EyeSpy Featured in Entrepreneur
- 4. Mistie Featured on The Full Comp Podcast
- 5. Interview with Satyne Doner from Women in Restaurant Leadership
- 6. Interview with Bryan Tublin, My First Restaurant
- 7. EyeSpy Featured on Tableside presented by Harri