ABOUT US
Experience Your Business Like Your Customers Do ™
EyeSpy Critiquing & Consulting is a consultancy that offers a range of services to hospitality businesses including mystery shopping, operational development, team training, and more. Our philosophy is happy employees make for happy guests. Based on this belief, our Owner and CEO Mistie Boulton started EyeSpy in 2001 to help restaurants and hospitality companies enhance their guest experience through team building and culture development. With 102 restaurant groups and 17 awards, EyeSpy is one of the oldest full service restaurant consultancies in the Bay Area. We are honored to have served many very gifted clients through Eyespy, including Knead Hospitality, Bacchus Restaurant Group, Vine Hospitality, Doordash, Poke House, Los Agaves Restaurant Group, Palisades Hospitality, and others.
Mistie Boulton, CEO & Founder
Restaurant Expert & Owner
Cutlery clinking, low conversations clipped by waiters buzzing between tables, cocktail shakers holding down the beat, slow enjoyment juxtaposed against efficient speed… I love the high energy of a restaurant on a bustling Saturday night. I first got hooked in college, waiting tables for cash. I not only loved the challenge and the inevitable team bonding that it creates, but also the fact that all of this effort is geared towards creating an evening of ease and ideally adventure for the guests. What a delicious contrast.
In what felt like the blink of an eye I was suddenly a 25 year old regional manager. I’ve since had the immense privilege to serve as the Director of Operations for PFS Restaurants for 8 years and on to CEO & Co Owner of Oren’s Hummus restaurant group, a role I still hold today.
Through these 30 years in the industry, I have seen my core hospitality philosophy reinforced time and time again. Happy employees make for happy guests. Seeing how true this is and how little it is acted upon drove me to found EyeSpy Critiquing & Consulting in 2001, a consultancy offering a range of services including mystery shopping, operational development, team training, and more, to help restaurants and hospitality companies enhance their guest experience through team building and culture development.
I am also a passionate traveler, exploring the world in search of the perfect restaurant experience. I am a member of several Bay Area merchant groups, business associations, and charitable organizations. Certified through Accomplishment Coaching as a business and life coach, I bring a unique perspective and passion for excellence to every project, ensuring that both clients and guests benefit from my expertise and enthusiasm.
OUR TEAM
Heather Lewis
VP of Operations
Joined EyeSpy 2011
Laura Garcia
Office Administrator Joined EyeSpy 2004
Alysia Sewell
Scheduling Director
Joined EyeSpy 2015
Miyuki One Bear
Executive Admin to CEO Joined EyeSpy 2022
Nisha Maxwell
Director of Marketing Joined EyeSpy 2017
Marcus Belardes
Health Auditor & Consultant Joined EyeSpy 2022
Ellice Ogle
Lead Health Auditor Joined EyeSpy 2024
Juan De Los Santos
Health Auditor Joined EyeSpy 2024
David Lewis
Health Auditor Joined EyeSpy 2003
Gaetano Lonardo
Health Auditor Joined EyeSpy 2020
Michelle Baldwin
Editor Joined EyeSpy 2024
Dante Lonardo
Course Designer Joined EyeSpy 2023
Nate Ramos
Health Auditor Joined EyeSpy 2025
Christi Dorsey
Health Auditor Joined EyeSpy 2026
Rachelle
Health Auditor Joined EyeSpy 2023
Anupam Haldar
Health Auditor Joined EyeSpy 2025
Ahmad Williams
Health Auditor Joined EyeSpy 2025
Kamylle Giani
Health Auditor Joined EyeSpy 2023
Christopher Price
Health Auditor Joined EyeSpy 2024
PROFESSIONAL PARTNERS
Momos is designed to help Multi-Location Brands globally manage their entire guest feedback, collect guest insights and drive sales with segmentation and outbound marketing.
Legal representation for hospitality.
Serve ice-cold beer, wine, and cocktails anywhere—no ice, no fridge, no hassle. Henrik delivers bar-quality drinks on demand, boosting speed, profits, and guest satisfaction.
At Synergy, comprehensive and unbiased assistance is provided for commercial real estate needs for restaurants.
They are here to help owners run sustainable long-term businesses.
Beyond The Brand Franchising partners with emerging and growing companies to help them build, structure, and scale their brands through franchising, licensing, and strategic expansion, with a focus on practical, cost-effective, and principled guidance. The firm offers end-to-end franchise development strategy, hands-on franchise sales and recruitment support, licensing and alternative growth model implementation, CPG and brand expansion strategy, and territory planning for scalable growth. They also connect brands with qualified operators and investors to support expansion. Operating as a true partner, Beyond The Brand works closely with leadership teams to build internal capabilities, reduce reliance on outside consultants, and deliver high-quality results through a trusted network of industry professionals.
CLIENT TESTIMONIALS
David Linares, Owner of Macarena
Lorenzo Bouchard, GM of One Market
Obadiah Ostergard of Vine Hospitality
Chris Brown, GM of Miller & Lux
Sushi Confidential
WHERE WE OPERATE
- United States: Alabama, Arizona, California, Connecticut, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, Wyoming.
- Australia
- New Zealand
- Spain
INDUSTRIES WE SERVE
- Restaurant, Bars/Clubs, Food Trucks, Catering, Hotels, Spas, Cinemas, Day Care Centers, Jewelry Stores, Tire Shops, Electrical Sales, Liquor/Convenience/Grocery Stores, and more.
IN THE NEWS
- 1. How Mistie Helped DoorDash as a Start-Up
- 2. EyeSpy Featured in SF Gate
- 3. EyeSpy Featured in Entrepreneur
- 4. Mistie Featured on The Full Comp Podcast
- 5. Interview with Satyne Doner from Women in Restaurant Leadership
- 6. Interview with Bryan Tublin, My First Restaurant
- 7. EyeSpy Featured on Tableside presented by Harri