ABOUT US

Experience Your Business Like Your Customers Do ™

EyeSpy Critiquing & Consulting is a consultancy that offers a range of services to hospitality businesses including mystery shopping, operational development, team training, and more. Our philosophy is happy employees make for happy guests. Based on this belief, our Owner and CEO Mistie Boulton started EyeSpy in 2001 to help restaurants and hospitality companies enhance their guest experience through team building and culture development. With 102 restaurant groups and 17 awards, EyeSpy is one of the oldest full service restaurant consultancies in the Bay Area. We are honored to have served many very gifted clients through Eyespy, including Knead Hospitality, Bacchus Restaurant Group, Vine Hospitality, Doordash, Poke House, Los Agaves Restaurant Group, Palisades Hospitality, and others.

Mistie Boulton, CEO & Founder

Restaurant Expert & Owner

Cutlery clinking, low conversations clipped by waiters buzzing between tables, cocktail shakers holding down the beat, slow enjoyment juxtaposed against efficient speed… I love the high energy of a restaurant on a bustling Saturday night. I first got hooked in college, waiting tables for cash. I not only loved the challenge and the inevitable team bonding that it creates, but also the fact that all of this effort is geared towards creating an evening of ease and ideally adventure for the guests. What a delicious contrast.

In what felt like the blink of an eye I was suddenly a 25 year old regional manager. I’ve since had the immense privilege to serve as the Director of Operations for PFS Restaurants for 8 years and on to CEO & Co Owner of Oren’s Hummus restaurant group, a role I still hold today.

Through these 30 years in the industry, I have seen my core hospitality philosophy reinforced time and time again. Happy employees make for happy guests. Seeing how true this is and how little it is acted upon drove me to found EyeSpy Critiquing & Consulting in 2001, a consultancy offering a range of services including mystery shopping, operational development, team training, and more, to help restaurants and hospitality companies enhance their guest experience through team building and culture development. 

I am also a passionate traveler, exploring the world in search of the perfect restaurant experience. I am a member of several Bay Area merchant groups, business associations, and charitable organizations. Certified through Accomplishment Coaching as a business and life coach, I bring a unique perspective and passion for excellence to every project, ensuring that both clients and guests benefit from my expertise and enthusiasm. 

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OUR TEAM

Heather Lewis

VP of Operations
Joined EyeSpy 2011

With 25 years of experience in the food and service industry, Heather has developed a comprehensive Read More…

Laura Garcia

Office Administrator Joined EyeSpy 2004

With over two decades of experience as an Office Administrator and Spanish Translator, Laura has been Read More…

Alysia Sewell

Scheduling Director
Joined EyeSpy 2015

Alysia began her career in the restaurant industry while pursuing her Bachelor of Science in Biology, with Read More…

Miyuki One Bear

Executive Admin to CEO Joined EyeSpy 2022

Miyuki’s hospitality career began at 15 and progressed from host to Regional Manager. She earned a BS Read More…

Nisha Maxwell

Director of Marketing Joined EyeSpy 2017

Nisha Maxwell brings almost 2 decades of expertise in branding, copywriting, art direction, graphic Read More…

Marcus Belardes

Health Auditor & Consultant Joined EyeSpy 2022

With over 30 years of experience in the restaurant industry, Marcus has held leadership roles in both Front Read More…

Ellice Ogle

Lead Health Auditor Joined EyeSpy 2024

Ellice Ogle is a food technologist with experience in research and development focusing on food safety. Read More…

Juan De Los Santos

Health Auditor Joined EyeSpy 2024

Juan De Los Santos has been the General Manager of Oren’s Hummus Commissary for over 8 years, also Read More…

David Lewis

Health Auditor Joined EyeSpy 2003​

David Lewis began his career in restaurant management before transitioning to auditing where he Read More…

Gaetano Lonardo

Health Auditor Joined EyeSpy 2020

Gaetano has worked with EyeSpy for several years, initially starting in research before transitioning to his Read More…

Michelle Baldwin

Editor Joined EyeSpy 2024

Known for her meticulous nature, she believes that attending to the smallest details truly makes a difference. With Read More…

Dante Lonardo

Course Designer Joined EyeSpy 2023

With 8 years of front-of-house experience in the restaurant industry, Dante is currently stationed as General Read More…

Nate Ramos

Health Auditor Joined EyeSpy 2025

Nate Ramos, a San Jose native and 2006 Culinary Arts graduate from City College of San Francisco, brings Read More…

Christi Dorsey

Health Auditor Joined EyeSpy 2026

Christi brings nearly 30 years of food safety, nutrition, and hospitality consulting experience to EyeSpy. Read More…

Rachelle

Health Auditor Joined EyeSpy 2023

Rachelle is a seasoned food operations generalist recognized for building effective food safety cultures Read More…

Anupam Haldar

Health Auditor Joined EyeSpy 2025

Anupam is a food industry professional with over 15 years of experience, including 12 years in leadership roles across the Food, Beverage, Read More…

Ahmad Williams

Health Auditor Joined EyeSpy 2025

Ahmad Williams is a distinguished Executive Chef with over 20 years of expertise in culinary leadership, food safety, and sanitation compliance. Read More…

Kamylle Giani

Health Auditor Joined EyeSpy 2023

Kamylle is a seasoned cross-functional restaurant professional with 15 years of experience in the industry. She has successfully Read More…

Christopher Price

Health Auditor Joined EyeSpy 2024

Christopher Price is a seasoned professional with a B.S. in Culinary Arts from Nicholls State University and a background in culinary arts, Read More…

PROFESSIONAL PARTNERS

Momos is designed to help Multi-Location Brands globally manage their entire guest feedback, collect guest insights and drive sales with segmentation and outbound marketing.

Legal representation for hospitality.

Serve ice-cold beer, wine, and cocktails anywhere—no ice, no fridge, no hassle. Henrik delivers bar-quality drinks on demand, boosting speed, profits, and guest satisfaction.

At Synergy, comprehensive and unbiased assistance is provided for commercial real estate needs for restaurants.

They are here to help owners run sustainable long-term businesses.

Beyond The Brand Franchising partners with emerging and growing companies to help them build, structure, and scale their brands through franchising, licensing, and strategic expansion, with a focus on practical, cost-effective, and principled guidance. The firm offers end-to-end franchise development strategy, hands-on franchise sales and recruitment support, licensing and alternative growth model implementation, CPG and brand expansion strategy, and territory planning for scalable growth. They also connect brands with qualified operators and investors to support expansion. Operating as a true partner, Beyond The Brand works closely with leadership teams to build internal capabilities, reduce reliance on outside consultants, and deliver high-quality results through a trusted network of industry professionals.

CLIENT TESTIMONIALS

David Linares, Owner of Macarena

Lorenzo Bouchard, GM of One Market

Obadiah Ostergard of Vine Hospitality

 Chris Brown, GM of Miller & Lux

Sushi Confidential

WHERE WE OPERATE

  1. United States: Alabama, Arizona, California, Connecticut, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington, Wyoming.
  2. Australia
  3. New Zealand
  4. Spain

INDUSTRIES WE SERVE

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