Blog

Marketing Your Restaurant’s Wedding Catering Services
Weddings bring beautiful memories AND meaningful revenue. If your restaurant offers catering, weddings can be a profitable addition to your business. And the time is NOW! But to land the booking, you need to market your services with intention, creativity, and clarity. Here’s how to position your restaurant as the go-to caterer for weddings in your area.

How to Use a Featured Menu to Test Recipes Before Going All In
At EyeSpy, we’re always looking for smart, low-risk ways for restaurants to innovate without blowing the budget. One of our favorite tricks? The featured menu.

The Psychology of Menu Design: How Smart Layouts and Word Choices Drive Sales
We’ve helped restaurants across the country design smarter menus that increase check averages, improve guest trust, and highlight what matters most. Behind every layout decision, font choice, or dish description is one thing: psychology.

Onboarding New Hires: Best Practices for Restaurant Teams
Hiring great people is only the first step. How you introduce them to your operations, your service standards, and your culture has a direct impact on whether they stick around and whether they thrive. At EyeSpy, we’ve helped restaurant teams of all sizes transform the way they onboard and train, creating systems that lead to better service, stronger sales, and happier teams. Here’s what we’ve found works best.

Crisis Management for Restaurants: What to Do When the Unexpected Happens
In the restaurant business, a good night can turn into a nightmare fast. One social media post, one food safety incident, one broken pipe—and suddenly, you’re not just managing guests and schedules. You’re managing a crisis.

Local SEO Mastery for Restaurants: How to Get Found (and Chosen) Online
You can have the best brunch in town, a killer cocktail list, and an atmosphere that makes guests want to linger. But if people can’t find you online—especially when they’re hungry and searching nearby—you’re missing out on major traffic. Literally.