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Restaurant Playbook

New Restaurant Playbook Part 7: Brand Strategy Starts With Your Food

A Conversation With EyeSpy Marketing Director Nisha Maxwell For nearly nine years, Nisha Maxwell has guided our clients and us in marketing efforts. In our conversation, she shares how she approaches brand development, why visuals matter, and how operators can think more creatively about community, communication, and the nonstop content

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Restaurant Playbook

New Restaurant Playbook Part 4: How to How To Open Your First Restaurant

Opening a restaurant is an exciting venture, but without the right team in place, it can quickly become overwhelming. One of the most critical hires? A General Contractor (GC). Our CEO, Mistie Boulton, sat down with Sam Carlson, owner and founder of Carlson Construction, to discuss how restaurant owners can choose the best GC for their project. With years of experience handling commercial tenant improvements and restaurant build-outs, Sam shares valuable insights on what to look for, what to avoid, and how to set your project up for success.

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Restaurant Playbook

New Restaurant Playbook Part 3: How to Choose the Right General Contractor

Opening a restaurant is an exciting venture, but without the right team in place, it can quickly become overwhelming. One of the most critical hires? A General Contractor (GC). Our CEO, Mistie Boulton, sat down with Sam Carlson, owner and founder of Carlson Construction, to discuss how restaurant owners can choose the best GC for their project. With years of experience handling commercial tenant improvements and restaurant build-outs, Sam shares valuable insights on what to look for, what to avoid, and how to set your project up for success.

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Restaurant Playbook

New Restaurant Playbook Part 2. How to Choose the Perfect Space

Opening a restaurant is a thrilling journey, but it’s also one filled with unexpected challenges—many of which can be mitigated with the right architect on board. Our CEO Mistie Boulton sat down with Jimmy Turner, founder of Studio Turn Architecture, to discuss the ins and outs of restaurant design.

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Restaurant Playbook

New Restaurant Playbook Part 1. Lessons in Opening a Champagne Bar from Melanie Bauer

Opening a bar is no easy feat. From navigating financials to finding the right location, every step presents its own challenges. As Melanie Bauer prepares to open Winston Champagne Bar in the summer, she sat down with our CEO and owner Mistie Boulton (also the CEO and co-owner of Oren’s Hummus Restaurant Group), to discuss what she wishes she had known before embarking on her first hospitality entrepreneurial venture.

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