Fireworks, barbecue, and packed patios… the Fourth of July is a prime time for restaurants to bring in crowds and boost sales. But with every spot in town competing for attention, how do you make your restaurant the go-to destination? It’s all about smart promotions, festive energy, and giving guests a reason to celebrate with you.

Feature a Limited-Time Menu That Screams Summer

People love themed menus, especially when they feel exclusive. For one weekend only, highlight dishes that capture the spirit of the holiday.

• Red, White & Blue Specials – Think berry-topped desserts, patriotic cocktails, or even a classic burger with a twist.
• BBQ-Inspired Dishes – If you’re not a barbecue joint, offer a nod to the tradition with smoked meats, grilled corn, or tangy slaw.
• All-American Comfort Food – Mac and cheese, hot dogs, ribs—lean into nostalgia with a refined touch or add a twist to one of your dishes that Americanizes it. 
• Refreshing Summer Cocktails – Watermelon margaritas, blueberry mojitos, or spiked lemonade keep the party going.
• Summery Desserts – Cupcakes, Milkshakes, popsicles – all can be customized to be red white and blue to celebrate! 
• Catering – Offer your limited-time menu at scale to cater a 4th of July party! You can also consider a 4th of July meal kit like marinated BBQ collection or Burger fixings and special burgers. 

Host a Pre-Fireworks Bash

Fireworks are the main event, but the hours leading up to them? That’s your window to draw in a crowd.

• Patio Party with Drink Specials – Set up an outdoor bar, roll out festive cocktails, and create a party atmosphere before guests head to see fireworks.
• VIP Viewing Spots – If your restaurant has a rooftop or patio with a view, offer reserved seating with a special prix fixe menu or bottle service.
• Grab-and-Go Picnic Packs – Offer takeout baskets with gourmet sandwiches, sides, and drinks so guests can take your food with them to the show.

Run a 4th of July Happy Hour (or Weekend-Long Specials)

Not everyone wants to be out late. Some people want a quick drink or bite before heading home. A daytime or early evening happy hour can drive in extra revenue.

• Discounted pitchers of beer or sangria – Keep it simple and social.
• Sliders & Small Bites – Mini hot dogs, wings, and tacos make the perfect shareable snacks.
• Boozy Snow Cones or Frozen Drinks – Because nothing says summer like an icy, grown-up treat.

Make It a Family-Friendly Affair

Parents want to celebrate too, but they need a place where kids are welcome.

• Kids Eat Free – Offer a free kid’s meal with an adult entrée to draw in families.
• Outdoor Games – Set up cornhole, ring toss, or chalk stations to keep little ones entertained.
• Mini Parade or Costume Contest – Encourage guests to show off their best patriotic outfits for a small prize.

Leverage Social Media with an Engaging Contest

Guests are already taking photos of their food and drinks, so why not turn that into free marketing?

• Most Patriotic Outfit Contest – Have guests tag your restaurant in their best red, white, and blue looks.
• Cocktail Naming Challenge – Let customers name a themed drink for a chance to win a free round.
• Fireworks Photo Challenge – Encourage guests to snap a pic of their meal or drinks with the fireworks in the background. Best shot wins a gift card.

Support a Cause & Give Back

Not every 4th of July promo has to be all about sales. A charity component can give people an extra reason to dine with you.

• Donate a portion of proceeds – Choose a veteran organization, local food bank, or community cause.
• Round-Up for Charity – Let customers round up their check total to support a nonprofit.

Free Meal for Veterans – Honor those who have served with a complimentary entrée or drink.