Blog
How to Find & Work With Food Influencers
In today’s digital age, the power of social media cannot be overstated. For restaurant owners, tapping into the influencer market can be a game-changer. However, like any marketing strategy, it requires a thoughtful approach to yield the best results. As a restaurant consulting company, we’re here to guide you through
Menu Engineering: Using Data to Drive Menu Design and Profitability
By leveraging data, you can ensure your menu not only tantalizes taste buds but also drives profitability. We’ll guide you through the dual process of seasonal menu development and data-driven menu engineering.
How to Refresh Your Brand Without Losing Your Essence
In a competitive restaurant market, refreshing your brand is sometimes necessary to stay relevant and appealing. However, rebranding can be a delicate process, as you want to maintain the recognition and inherent vibe that your loyal customers love. We know because we are currently undergoing a branding refresh! We look
Deliverables You Can Expect from a Rebrand: Checklist for Updating Marketing Collateral
Rebranding a restaurant involves a variety of items that need to be upgraded to ensure a cohesive transformation. Here are the key deliverables you can expect from a rebrand and this should also serve as a checklist of everywhere your new brand needs to be deployed.
Incorporating Wellness into Your Restaurant Concept
As the demand for healthier meal options increases, restaurants are increasingly incorporating wellness into their concepts. Embracing healthy eating trends not only attracts a broader customer base but also enhances the dining experience. Here’s how you can integrate wellness into your restaurant concept and stay ahead in the competitive culinary landscape.
Adapting to the Heat: Creative Menu and Outdoor Dining Solutions for California Restaurants
This heat wave is a challenge for restaurants that rely on outdoor dining. However, with a few creative solutions, you can transform your menu and outdoor space into a cool and comfortable oasis that attracts customers even during the hottest days. Here are some innovative ways to keep your outdoor dining area pleasant and inviting.