Rebranding a restaurant involves a variety of items that need to be upgraded to ensure a cohesive transformation. Here are the key deliverables you can expect from a rebrand and this should also serve as a checklist of everywhere your new brand needs to be deployed.
- Brand Strategy Document
- Mission and Vision Statements: Clear articulation of your restaurant’s purpose and long-term goals.
- Core Brand Values: Defined principles that guide your brand identity and operations.
- Target Audience Profile: Detailed analysis of your ideal customer demographic and psychographic information.
- Logo and Visual Identity
- New Logo: A redesigned logo that reflects your updated brand identity.
- Color Palette: A set of primary and secondary colors that define your brand’s visual language.
- Typography: Selected fonts that complement your brand’s personality and aesthetics.
- Brand Guidelines: A comprehensive guide outlining the proper use of your logo, colors, fonts, and other visual elements.
- Website Redesign
- Updated Website Design: A refreshed look and feel for your website that aligns with your new brand.
- Content Updates: Revised text and images that reflect your new branding and messaging.
- Mobile Optimization: Ensuring the new design is fully responsive and looks great on all devices.
- Social Media Assets
- Profile and Cover Photos: New images for your social media profiles.
- Post Templates: Branded templates for regular social media posts and stories.
- Bio and Descriptions: Updated profile information and descriptions to align with the new brand.
- Printed Materials
- Menus: Redesigned menus featuring the new branding elements.
- Business Cards: Updated business cards with the new logo and contact information.
- Flyers and Brochures: Branded promotional materials for marketing purposes.
- In-Restaurant Elements
- Signage: New exterior and interior signs featuring the updated branding.
- Decor Elements: Revamped interior design elements such as wall art, table settings, and lighting.
- Staff Uniforms: Updated uniforms that reflect the new brand identity.
- Packaging
- Takeout Containers: Redesigned packaging for takeaway items.
- Branded Bags and Wrappers: Packaging materials featuring the new logo and branding elements.
- Email Marketing Templates
- Newsletter Template: Branded template for regular email communications.
- Promotional Emails: Templates for special offers, events, and announcements.
- Advertising Materials
- Print Ads: Redesigned advertisements for newspapers, magazines, and other print media.
- Online Ads: Branded digital ads for social media and other online platforms.
- Billboards and Banners: Large-format advertising materials featuring the new branding.
- Customer Loyalty Program Materials
- Loyalty Cards: Updated cards reflecting the new brand identity.
- Mobile App Updates: Branding updates for any customer loyalty apps.
We have a great branding expert if you would like a referral! Email us at [email protected].
