Father’s Day is coming up fast, and if your restaurant isn’t already planning something, now’s the time. Dads might not always be the ones making the reservation, but they’re definitely the ones people want to celebrate. And that means opportunity: to create memories, boost sales, and turn a one-time visit into a loyal return.

Here are a few Father’s Day promotion ideas that go beyond the expected.

Feature a Limited-Time “Dad Menu”

Highlight hearty, crave-worthy dishes that speak to Dad’s appetite. Think smoked ribs, dry-aged steaks, whiskey-glazed wings, or a burger stacked so high it’s a challenge. Include a chef’s tasting board or surf-and-turf pairing for the guest who wants to treat Dad to something memorable.

Want to keep it playful? Add items like “The Father Figure” cocktail or “Dad Bod Breakfast Sandwich.”

Drink Specials With a Twist

Craft beer flights, bourbon tastings, or “build-your-own” Bloody Mary bars always go over well. You can also collaborate with a local brewery or distillery for one-day-only pours or signature drinks named after Dad-isms. Consider offering a take-home bottle or glassware with purchase to make it extra special.

Add a Gift Element

Package the experience with a gift—think branded hot sauce, spice rub, grilling tools, or even a raffle for a big-ticket item like a backyard smoker. A small gift feels thoughtful and encourages guests to book ahead.

Partner With Local Brands

Collaborate with local barbershops, tailors, or hobby shops for a cross-promotional giveaway. “Dine with us, win a haircut and whiskey tasting” is more fun than just a prix fixe meal, and gives you exposure to a new audience.

Make It a Photo Moment

Set up a simple Father’s Day photo booth with themed props, or offer a complimentary family photo with the meal. Share pics on social media with a branded hashtag to expand your reach and give guests a reason to remember their visit.

Brunch or Dinner? Try Both.

Some dads want bottomless mimosas and chicken & waffles. Others want steak and a strong old-fashioned. Offer both options—maybe even a “Father’s Day Feast” that runs all day so families can fit it into their schedule.

Keep Takeout in the Mix

Not everyone wants to go out. Offer pre-ordered Father’s Day meal kits for pickup or delivery—like BBQ bundles, grill-it-yourself steaks, or family-style pastas with sides and dessert. Add a handwritten card or beer pairing guide to make it personal. A little creativity goes a long way, and if you do it right, they’ll be back next year.