For restaurants, Super Bowl Sunday can boost catering and takeout sales. Here’s how you can effectively market your offerings to score big.
1. Create Special Super Bowl Menus
Design a Super Bowl-themed menu that features easy-to-eat and shareable items. Think wings, sliders, dips, and nachos. Tailor your menu to include both classic favorites and unique, innovative options infused with your restaurant’s style to stand out. Offer these special menus in various sizes or packages to accommodate different group sizes.
2. Offer Pre-Order Bonuses
Encourage customers to plan ahead and pre-order their Super Bowl meals. Offer incentives like a discount, free delivery, or a free appetizer for orders placed a certain number of days in advance. This will help you secure early sales and manage kitchen workflow more effectively on the day.
3. Leverage Social Media
Utilize your social media platforms to hype up your Super Bowl specials. Post mouth-watering photos and videos of your food, especially highlighting dishes that are perfect for a game day. Run social media contests where customers can win something like a free platter if they share your post or tag friends. Use popular and relevant hashtags to increase the visibility of your posts.
4. Partner with Local Businesses
Team up with local businesses such as breweries or sports bars that do not offer a full menu. Offer to cater their Super Bowl events or provide special promotions for their customers. This partnership can be mutually beneficial and help you reach a wider audience.
5. Send Out Email Blasts
Utilize your email list to send out targeted promotions about your Super Bowl catering and takeout services. Provide all the essential details about your menu, special offers, and how to order. Make sure your emails are visually appealing and easy to navigate.
6. Utilize Targeted Ads
Invest in targeted ads on platforms like Facebook, Instagram, or Google to reach potential customers interested in Super Bowl gatherings. You can target ads based on interests such as the NFL, Super Bowl, or even specific team fan bases in your area.
7. Create Combo Deals
Offer combo deals that provide value and convenience. For example, a ‘Game Day Pack’ that includes wings, pizza, and a side could attract groups looking to get everything in one go. Combo deals make decision-making easier for customers and can increase the average order size.
8. Engage with the Community
Participate in local events or host a pre-game event to get people excited about the Super Bowl. Use these opportunities to promote your catering services. Engaging with the community can build lasting relationships and turn one-time customers into regulars.
By implementing these strategies, your restaurant can effectively capitalize on the excitement of Super Bowl Sunday. Offering great food with convenient service options can make you the go-to choice for game day gatherings, helping to increase your sales and boost your customer base.
