Blog
New Restaurant Playbook Part 7: Brand Strategy Starts With Your Food
A Conversation With EyeSpy Marketing Director Nisha Maxwell For nearly nine years, Nisha Maxwell has guided our clients and us in marketing efforts. In our conversation, she shares how she approaches brand development, why visuals matter, and how operators can think more creatively about community, communication, and the nonstop content
A Tiered Script System For De-escalation
Busy nights pull every team into fast decisions, and the pressure shows most in recovery moments. A guest mentions a delay. A dish misses the mark. A drink feels off. The team hesitates because they fear giving away too much or stepping outside their authority. You can remove that hesitation
A List of Tiered Scripts For De-escalation
Tier 1: Acknowledgment Scripts Use when the guest is signaling mild discomfort or confusion. These scripts repair tone and establish presence. No excuses. No long explanations. Tier 2: Information Scripts These scripts give one clear update. They remove guesswork and steady the table. Use when the issue is active, but
Borrowed Shifts and Micro Cross-Training – Cover Sudden Holiday Gaps
The holiday season brings a fast mix of pressure and unpredictability. A strong section loses its anchor without warning. A station falls behind before the team can respond. A callout pulls the night off balance. Restaurants stay steady when they prepare for these moments with borrowed shifts and micro cross-training.
How To Win Over The Holiday Crowd
The holiday season gives people an excuse to try new restaurants and experiences. They walk in with open minds and open wallets. They want to be surprised. They want to feel something. Your job is to design moments that stay with them long after the holidays and makes them want
Keep Service Smooth With a Holiday Command Center
Instead of a floor walk, we recommend relying on a command center that keeps the room calm on the surface while the team works in tight coordination underneath, especially during the busy holiday season. The goal is to create a visible rhythm for huddles, escalation, and recovery, so every seat