Easter brunch is a golden ticket. It’s a reason for families, friends, and Instagram-happy foodies to gather. But if you want those tables full, you need more than a sign in the window. You need a strategy.
Get the Word Out—Early and Often
Reservations book fast. You want them at your restaurant.
- Announce early – A March launch gets you ahead of the game.
- Flood social media – Show off drool-worthy dishes, playful décor, and maybe a behind-the-scenes peek at prep.
- Offer a bonus for early bookings – A free mimosa? A special dessert? Give them a reason to book now.
- Let regulars know first – A VIP text or email makes them feel special. And guess what? Special people book tables.
Make It Look Like an Event
This isn’t just any brunch. It’s Easter brunch.
- Flowers everywhere – Tulips. Daffodils. A touch of green. Spring is the vibe.
- Soft pastels, not a sugar explosion – A hint of pale blue here, a pop of blush pink there. Think chic, not a candy aisle meltdown.
- Kid-friendly details – Mini Easter baskets at tables. An egg hunt in the patio. Something small goes a long way.
- A photo-worthy moment – A floral wall? A cute sign? People want a reason to post. Give it to them.
The Menu: A Little Nostalgia, A Little Surprise
Brunch is brunch. But Easter brunch? It should feel special.
- Elevated classics – Eggs Benedict, but with prosciutto and spring peas. French toast, but with a berry compote that tastes like sunshine.
- Fresh and light – Citrus salads. Spring vegetable quiches. Lemony hollandaise.
- Cocktails with a twist – A lavender mimosa. A honey-rosemary spritz. People love a pretty drink.
- Something fun for kids – Bunny pancakes. A waffle bar. A plate that makes parents say, “We’ll be back next year.”
- The grand finale – Carrot cake, pastel macarons, or a lemon tart that melts in your mouth.
Make It Feel Exclusive
People want to feel like they scored the table of the day.
- Prix fixe menu – Keeps service smooth. Keeps spending predictable.
- Bottomless brunch add-ons – Mimosa refills? Bloody Mary bar? Say no more.
- Pre-paid reservations – Less stress, fewer no-shows.
- Family-style platters – Because brunch should be abundant.
Brunch, But Make It an Experience
Easter brunch isn’t just about food. It’s about the moment.
- Live music – A jazz trio, an acoustic guitar. Just enough to make it feel special.
- A tableside moment – Maybe a carving station. Maybe a tableside dessert. Just one detail that makes people say, “Ooh, fancy.”
- A parting treat – A tiny chocolate egg. A mini hot cross bun. A sweet goodbye sticks with people.
