Yes. In 2014 the Consumer Review Fairness Act was introduced. H.R. 5111 was passed by Congress in 2016. in summary, the bill provides protection for customers that post any kind of reviews even if they’ve signed an contract with your business.
In the case of Palmer v. KlearGear, Ms. Jen Palmer, the plaintiff was fined by KlearGear for $3,500 for posting a negative review online – and because KG’s terms of service included a non-disparagement clause. KG requested Ms. Palmer remove the review, and fined her, when she didn’t pay the $3,500, KlearGear reported the unpaid amount to a credit reporting agency as outstanding debt and Ms.Palmer’s credit was negatively affected.
Responding to Negative Yelp Reviews – The Right Way
Responding to negative Yelp reviews is never easy or fun, but with a well thought out strategy and cosistent engagement you can show reviewers that you’re ready to take on the worst they can throw at you.
Need help responding to reviews or developing an engagement strategy for Yelp or any social media platform? We can help. EyeSpy’s team of social media experts will help you craft general templates and then customize responses to each guest and their specific review. Learn more about EyeSpy’s social media and reputation management services.