Jimmy Buffett has built a brand around a beverage. A tasty, wonderful beverage. (Photo: EyeSpy CC)


Jimmy Buffett’s Margaritaville restaurant chain is one of the most successful themed-restaurant concepts around. With a dozen locations – including Las Vegas, Nevada and Orlando, Florida – the chain has become, in a word iconic. So popular, in fact that it and its founder were featured in the 2015 film, Jurassic World


Acquired by Brazilian-based International Meal Co. in 2014 (with plans to grow the restaurant brand even more in the coming years with new locations), Margaritaville is known for it’s laid back atmosphere and stiff drinks.  


So when it comes to a good margarita, there’s probably no one better to get advice from on how to make one, than the man who built an empire on them. Buffett revealed his secret to making a good margarita in a recent interview, “It’s not a science project. The whole point of the drink is to disguise the taste of the tequila.” He told the interviewer, “It’s actually funny to me that everyone is so worried about the pedigree of the tequila they drink now. You can’t take a margarita too seriously.”   


The 71-year old Buffett also said that while margaritas tend to be too sweet for him now, he will occasionally knock back one on the rocks, no salt. The best margarita, says Buffett, is, “The one somebody else buys for you.” We definitely can’t argue with that.


Jimmy Buffett’s Signature Margarita

1 oz. Margaritaville Tequila Gold

1/2 oz. Margaritaville Tequila Silver

1/2 oz. triple sec

1/2 oz. orange curacao

1/2 oz. lime juice

2 lime wedges


Rim a wide mouth margarita glass with salt (optional). Combine ingredients in a shaker filled with ice. Squeeze lime on top, drop in wedges. Cover, shake rapidly for about ten seconds and pour.  


Looking for a Lost Shaker of Salt?

Creative cocktail promotions can add spice to your menu – and margarita specials are a great way to entice your customers to spend more, and more time in your bar. EyeSpy’s mixologist can help you develop your own signature cocktail, we also offer menu and recipe development to make your restaurant into a legendary locale.   


Editor’s Note: In case you’re wondering, National Margarita Day is February 22nd.

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