Mother’s Day is like the Super Bowl of brunch. Tables fill up fast, emotions run high, and if you play your cards right, it’s one of the most profitable days of the year. But to really stand out, you need more than heart-shaped pancakes and a carnation in a vase.
At EyeSpy, we help restaurants build experiences that drive revenue and deepen guest loyalty. So if you’re wondering how to level up your Mother’s Day game without adding chaos to the kitchen—we’ve got ideas.
Let’s Talk About Language
Before we dive into promos, a quick note: not everyone has a mother in their life, or a happy relationship with the idea. One simple shift can go a long way—consider calling your event:
- “Celebrate Moms & Maternal Figures”
- “Mother’s Day & All Who Mother”
- Or even just “Sunday Brunch: A Toast to the Women We Love”
It’s thoughtful, inclusive, and helps you avoid awkward moments with guests who might be grieving, estranged, or honoring chosen family.
Real Promotions Guests Will Love
Here’s the good stuff. These aren’t just ideas—they’re actionable, low-lift, and high-impact ways to boost sales and give guests a reason to book your table:
For Brunch:
- Bottomless Mimosas or Bellinis: Add a time cap (90 minutes) and a price point ($25–$35) to keep it profitable.
- Build-Your-Own Benedict Station: A little flair for the buffet crowd.
- Free Dessert for Every Mom or Maternal Figure: Chocolate lava cake never misses, but make sure there are a few choices.
- Complimentary Bubbles on Arrival: A flute of prosecco with a strawberry—simple and classy.
- Mini Spa Gift for the First 25 Moms: Partner with a local beauty brand or spa for a tiny take-home gift (hand cream, bath bomb, etc.)
- Mom-mosa Flights: Four sparkling cocktails in small pours for variety.
- Kids Eat Free (with Adult Meal): Makes family brunch more appealing for guests with little ones.
For Dinner:
- Prix Fixe “Mom’s Favorite” Menu: Three courses of comfort food with a nostalgic twist.
- Live Music or Harpist in the Dining Room: Subtle, elegant entertainment.
- Wine Pairing Upgrade for $15: Easy upsell if the menu is set.
- Tableside Rose Delivery: Pre-order roses with the reservation and deliver them mid-meal.
For Takeout & Delivery:
- Brunch Box: Quiche, pastries, fruit, and bubbles—all in one branded box.
- Mother’s Day Picnic Package: Sandwiches, sides, cookies, and a bottle of wine for the park or backyard.
- Add-a-Gift Option: Include a small plant, local chocolate, or handwritten note for $10–$15.
Bonus: Announce when you’re fully booked to build hype and push people to the waitlist or takeout options.
Don’t Forget the Operations Side
We recommend:
- Running a mystery shop the week before to check service timing, host management, and flow.
- Hosting a pre-shift meeting with mock service for all special Mother’s Day promos.
- Training staff on emotional moments. There will be toasts, tears, big groups, and maybe some surprises. A little empathy and proper timing goes a long way.
