Maximizing Summer Catering Opportunities: A Guide for Restaurants

by | Jul 2, 2024 | Catering, Featured Article, Promotions

Maximizing Summer Catering Opportunities: A Guide for Restaurants

Summer offers abundant catering opportunities for restaurants, from weddings and corporate events to private parties. Here’s how to promote your catering services to your community effectively for each type of event.

 

Weddings: Summer weddings are plentiful, with couples seeking memorable dining experiences. Promotion Tips:

  1. Create Wedding Packages: Offer specialized, customizable menus.
  2. Partner with Planners & Venues: Build relationships with wedding planners and venues. Offer a referral fee. 
  3. Host Tasting Events: Organize tastings for engaged couples.
  4. Wedding Blogs / Publications: Include wedding publications in your PR effort.
  5. Leverage Social Media: Share photos using hashtags like #WeddingCatering.

Corporate Events: Corporate retreats and team-building events require catering for large groups. Promotion Tips:

  1. Corporate Packages: Develop comprehensive catering packages.
  2. Direct Marketing: Send promotional materials to businesses.
  3. LinkedIn Campaigns: Connect with event planners and HR managers.
  4. Networking Events: Attend business events with samples and brochures.

Private Parties: Summer is filled with private gatherings needing catering services. Birthday parties, anniversaries, baby showers, engagement parties, memorials, etc… Promotion Tips:

  1. Customizable Menus: Cater to different themes and sizes. Post samples of these to social media.
  2. Social Media: Promote ideas for different types of parties and photos of any you do cater.
  3. Referral Programs: Offer discounts for referrals. Promote that.
  4. Local Advertising: Use local newspapers and online platforms.
  5. Email Marketing: Send seasonal newsletters with special offers.

Charity Events and Fundraisers: Charity events often require catering services. Promotion Tips:

  1. Discounted Rates: Offer special rates for non-profits.
  2. Partner with Organizers: Provide in-kind sponsorships.
  3. Press Releases: Announce your participation and impact.
  4. Event Photos: Share photos and stories on social media.

Summer presents diverse catering opportunities. By creating tailored packages, leveraging partnerships, and using targeted promotion strategies, restaurants can boost their summer business and establish a strong community presence. Implement these tips to attract new clients and increase revenue. Happy catering!