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EyeSpy’s Restaurant & Hospitality Business Blog
15 Creative Ways to Get Customers in the Door This February
February presents a unique opportunity for restaurant owners to attract diners with engaging themes and seasonal specials, even during a typically slower month. Here are 15 creative ideas tailored to involve only the staff on-site, making them simple yet effective in drawing customers:
Crafting an Effective Employee Handbook: Updating Policies for a Smooth Start Next Year
As the year kicks into gear, it’s crucial for restaurant owners to consider updating their employee handbooks to guarantee compliance and clarity for the upcoming year. A well-crafted employee handbook serves not only as a foundational document that outlines your restaurant’s policies and expectations but also as a tool for legal protection for both the employer and the employees. Here’s a guide to updating your restaurant’s employee handbook effectively. And if you would like support, we offer everything from full handbook drafting to consultations.
Navigating Restaurant Compliance: A Practical Checklist for Owners
Staying compliant with state and federal regulations is hard to do, but crucial to your operation's longevity and legal integrity. Things are changing very quickly all the time, especially in California, and we are here to help keep track of what you need in place....
Embrace the Quiet: The Perfect Time for a Deep Clean and Equipment Tune-Up at Your Restaurant
As the bustling holiday season winds down and a quieter period settles in, it’s the perfect opportunity for restaurant owners to shift their focus from the front of the house to the heart of their operation. Yes, I’m talking about the annual deep clean and equipment tune-up. This slow season isn’t just a gap in your calendar; it’s a golden chance to refresh, renew, and help your restaurant run smoothly and efficiently throughout the busy months to come.
Marketing Refresh: New Ideas for the New Year
As we turn the page on another year, it’s the perfect time for restaurant owners to breathe new life into their marketing efforts. From revamping your packaging to updating uniforms and rolling out innovative marketing strategies, the New Year is your canvas. Let’s explore how you can inject fresh energy into your restaurant’s brand and connect more effectively with your customers.
Marketing Your Restaurant’s Healthy Dishes for the New Year
As the New Year begins, many people are setting goals to improve their health and wellness, presenting a perfect opportunity for restaurants to align their marketing strategies with these renewed consumer interests. This is an opportunity to get new customers, since people are trying to change their ways.
Celebrating Slow Food: Highlighting Your Menu’s Alignment
As the calendar flips to January, we’re welcomed by a fresh start and a slower pace. It’s Slow Food Month—a time to celebrate an international movement dedicated to preserving local food cultures, encouraging sustainable farming, and slowing down to savor each bite. For restaurateurs, it’s an ideal moment to reflect on how this philosophy can enrich your menu and resonate with your customers.
Tips From Our Longest Serving Mystery Shopper
New on the blog: Tips From Our Longest Serving Mystery Shopper. We asked one of our mystery shoppers with 20 years (!) of experience for practical advice that restaurant operators can apply directly to enhance service quality and guest satisfaction, especially during the busiest time of year.
Where to Dine On Your Adventures
Pictured Here: Roasted Maitake Mushrooms featuring scallion pesto, mushroom chimichurri, and arugula, available at El Dorado Hotel & Kitchen in Sonoma. As you pack your bags and set your sights on Southern California, plan a day trip through Northern California,...
How to Show Your Restaurant Team You Care During the Holidays
The holidays in the restaurant industry are a whirlwind. The kitchen’s in overdrive, servers are juggling packed dining rooms, and managers are trying to keep everything running smoothly. Through it all, your team powers through the busiest time of the year, often...